About Assist

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Company Introduction

NINGBO HONGDI MEASURING TAPE INDUSTRYCO.,LTD was founded in 1995,it has nearly 30 years history, located in Yuyao, Ningbo, Zhejiang province, close to the highway exit, and it has convenient transportation. 

NINGBO HONGDI MEASURING TAPE is currently the global larger manufacturer of steel measuring tape, now the total building area of the factory is more than 55,000 square meters and has more than 800 employees. The capacity of Steel measuring tape is around 120,000-150,000pcs per day, for Utility knife and spare blade is around 1million -1.5million pcs per day, for screwdriver is around 50,000-80,000pcs per day. The main products are Steel measuring tape, Utility knife, Spare blade, Screwdriver, Screwdriver bits, Allen key etc. We mainly export our products to Europe, America, Japan market. Self-owned brand products account for 45% of the company's production and sales, and there are self-owned brand agents in 18 countries around the world. 

Hongdi factory take the lead to pass the European MID certification, and  take the lead for producing double side blade printing with MID I and MID II accuracy, and also passed the Japan JIS I certification, Europe BSCI Certification  ,Mexico NOM standard etc. Our ASSIST enterprise standard management control is much higher than ISO 9001-14001, MID II international quality standard, to achieve the company's quality objectives. The one-time delivery acceptance rate of products reached 99%, which has won the trust and recognition of our customers. 

Our company has invested more than 10 million RMB in researching new technology and developing new products every year, leading the world counterparts and has obtained a number of world invention patents. 

The following are the main advantages of our factory

1. Hongdi is the only manufacture for producing the measuring tape with original blade thickness 0.16mm, Its lifetime is 8times longer than the normal thickness blade. And we can produce the measuring tape with original blade thickness 0.14mm on stable quality in mass production , Its lifetime is 5times longer than normal thickness blade.

2. Hongdi is the only manufacture can produce the smallest compact case measuring tape with the thickest steel blade around the world.

3. Hongdi can produce the cutter knife blade with laser sharpen edge , edge hardness increased by 2 degrees, it makes the blade sharpness life time 3-5 times longer than normal blade

4. Hongdi is the manufacture to produce the screwdriver bits with Vacuum heat-treatment machine and technology , it makes the bits Performance 6.5 times better than the normal one 

In line with the business philosophy of customer-centric, quality-life, and innovation-driven, the company has launched ASSIST smallest series, dedicated to providing global end users with more labor-saving and better-quality professional measuring tapes.

We promise that we will continue to work hard, keep improving, and strive to provide customers with the most cost-effective tool products and the best user experience!


  • 1995

    Founded in
  • 55000

    Area Covered
  • 18

    Brand agent
  • 800

    Number of employees












中国 宁波